News
The future of marketing
15/12/2009
A new knowledge initiative from The Chartered Institute of Marketing and Thomson Reuters
Fragmented, tactical, peripheral to strategy: too much of marketing is falling short of its true potential. The Marketing Transformation Leadership Forum is a new, independent think tank created by The Chartered Institute of Marketing and Thomson Reuters.
Marketing, HR and brand leaders from seventeen major international organisations are meeting regularly to share ideas and find solutions to the big issues facing marketing today. The aim is to help shape the debate, around transforming marketing to become a more high impact, innovative and strategic discipline.
The group's output - reports, case studies, video interviews, blogs - are published at http://www.marketing-transformation.com. The aim is to inspire debate and promote change across our industry and they are available to you now.
But CIM really needs to hear from you. Join the debate at http://www.marketing-transformation.com.
