News
CIMCIG urges you to participate in CIM research
13/12/2009
The CIM has launched a new global benchmarking study, "The future for marketing capability". We would like to have as strong a representation in the sample from the construction sector as possible, and urge you to participate.
The benchmarking platform is at http://www.global-benchmark.com. CIM describes it as a "critical industry initiative, which will be of real benefit to you and your organisation", and which will take around 15 minutes to complete.
It springs from a project exploring the future for marketing capability, investigating how to align and focus marketing operations for growth and value over the next decade. Already the CIM has interviewed 30 CEO’s and CMO’s; and they're now conducting an online survey aiming to engage senior marketing and capability practitioners from 200+ international organisations and 500+ medium sized enterprises, to establish a strong quantitative databank.
Please complete the survey online at http://www.global-benchmark.com - it’ll take no more than 10-15mins. All participants receive complimentary copies of detailed research findings reports and invitations to launch briefings in early 2010.
For information, the survey explores:
- The benchmark of marketing capability today
- Challenges and priorities for the future
- How marketing capability drives performance
- Implications for people, talent and learning and development
