Technical papers

Title	Section	Description	Date
Business development strategy and Australian construction industry	Technical papers	Australia has a large and sophisticated construction (both housing and non-residential) industry, representing 6.2 per cent of annual GDP, with 138,000 either...	26/07/2007
Relationship Marketing Between Specialist Subcontractors and Main Contractors - Comparing UK and German Practice	Technical papers	Although the subject of marketing has received more attention in the construction field over recent years, in the words of Fisher (1991),...	26/07/2007
Service Quality in the Marketing of Consulting Engineers	Technical papers	ABSTRACT Services marketing is a relatively recent phenomenon throughout the world and is a philosophy that many service based organisations within Britain...	26/07/2007
Assessing the benefits of long-term relationships between contractors and subcontractors in the UK	Technical papers	ABSTRACT This paper addresses the issue of long-term relationships (LTR) between contractors and their subcontractors in the UK construction industry. The research...	26/07/2007
An Examination of Business Development Activities and Implications for Marketing in the AEC Industry	Technical papers	Abstract In the current competitive business environment, AEC firms cannot afford to ignore business development activities. Yet the project-centric nature of business...	26/07/2007
Minimising Transaction costs, maximising relational benefits and OPTIMISING risk management - through Partnering	Technical papers	Abstract An appropriate contracting method, coupled with clear and equitable contract documents do not by themselves ensure project success where people work...	26/07/2007