Briefing notes
| Title | Segment for Sustainability |
|---|---|
| Section | Briefing notes |
| Publisher | Chris Ashworth |
| Contact | Chris Ashworth |
| Date added | 10/11/2010 |
| Description | Segmentation allows you to group together customers with similar characteristics or requirements, so that you can develop a targeted and focus approach. Chris Ashworth explains how to use this approach to promote sustainability. |
| Link | www.cadvantage.co.uk/resources/articles/segment-for-sustainability.aspx |
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