Tips for winning new business

Title Segment for Sustainability
Section Tips for winning new business
Sub section Researching the market
Publisher Chris Ashworth
Contact Chris Ashworth
Date added 10/11/2010
Description Segmentation allows you to group together customers with similar characteristics or requirements, so that you can develop a targeted and focus approach. Chris Ashworth explains how to use this approach to promote sustainability.
Link www.cadvantage.co.uk/resources/articles/segment-for-sustainability.aspx


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