Tips for winning new business
|Title||How they do it in Construction ?|
|Section||Tips for winning new business|
|Publisher||Chris Ashworth writing in The Marketer|
|Description||Protecting prices is all about demonstrating value. In the construction industry this can take a variety of forms.
Although the construction industry is not glamorous, it is responsible for 9% of UK GDP and has a very complex decision making unit (DMU), hence a marketing challenge.
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