Tips for winning new business

Title How they do it in Construction ?
Section Tips for winning new business
Publisher Chris Ashworth writing in The Marketer
Date added 08/09/2010
Description Protecting prices is all about demonstrating value. In the construction industry this can take a variety of forms.
Although the construction industry is not glamorous, it is responsible for 9% of UK GDP and has a very complex decision making unit (DMU), hence a marketing challenge.

Do you have a comment to make on this article ?