Briefing notes
| Title | How they do it in Construction ? |
|---|---|
| Section | Briefing notes |
| Publisher | Chris Ashworth writing in The Marketer |
| Date added | 08/09/2010 |
| Description | Protecting prices is all about demonstrating value. In the construction industry this can take a variety of forms. Although the construction industry is not glamorous, it is responsible for 9% of UK GDP and has a very complex decision making unit (DMU), hence a marketing challenge. |
| Link | www.cadvantage.co.uk/resources/articles/articles.aspx |
| Files |
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