Lessons in applying Web 2.0 to construction PR and marketing
| Event | Lessons in applying Web 2.0 to construction PR and marketing |
|---|---|
| Dates | 10/09/2009 |
| Start time | 6.00 PM for 6.30 PM |
| Organiser | CIMCIG |
| Venue | The Building Centre |
| Location |
Store Street London WC1E 7BT |
| Website | www.cim.co.uk/events/eventdetail.aspx?objectid=26742 |
| Contact name | Chris Ashworth |
| Full cost | £25.00 |
| CIMCIG member cost | £15.00 |
| Information | Paul Wilkinson will outline how Web 2.0 is changing the way in which we communicate with our customers and other stakeholders. Blogs, wikis, Twitter and other web tools augment conventional marketing communications and offer new opportunities to build online relationships. Paul will share his practical experiences in applying these technologies, describing how firms have tackled the all-important people and process issues involved with implementing new communication techniques, and giving advice about the best ways to start adopting Web 2.0 approaches. The event may even feature some live online participation! Paul has been working in PR and marketing in the UK construction industry since 1987. A member of the Chartered Institute of Public Relations, his experience includes spells at a consulting engineer (Halcrow), the professional services arm of a major contractor (Tarmac Professional Services, later Carillion), running his own business and - since 2000 - working for the UK’s leading provider of web-based collaboration software services, BIW Technologies. He wrote the industry 'bible’ on these technologies, published in 2005. He is actively involved with Constructing Excellence and the vendors’ trade association, the Network of Construction Collaboration Technology Providers (NCCTP), and - more recently - helped found Be2camp, the UK construction industry’s first Web 2.0 network. Follow the web link to book online. NOTE: This event will be broadcast live on the internet as an experiment for CIMCIG. If successful, we may well do this for more of our events. Feel free to test it free at the time of the event at http://www.ustream.tv/channel/1359653. But be aware it is a test - so if it doesn't work, or doesn't work well, then that's all part of learning! It might be worth checking back here just before the event to make sure there's been no change to the URL, etc. If you do test it, please let us know how it goes at ross@chartlane.co.uk. |
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