Marketing to Architects
| Event | Marketing to Architects |
|---|---|
| Dates | 22/09/2010 |
| Start time | Registration from 13.30, starts 14.00. Close 17.00 |
| Organiser | CIMCIG in association with RIBA Insight |
| Venue | The Royal Institute of British Architects, Wren Room |
| Location |
66 Portland Place London W1N 4DS |
| Website | www.cim.co.uk/events/eventdetail.aspx?objectid=35463 |
| Full cost | £110.00 + VAT. Bookings before 31/8/10 £95.00 + VAT |
| CIMCIG member cost | £85.00 + VAT. Bookings before 31/8/10 £80.00 + VAT (Also available to RIBA Insight customers) |
| Information | When manufacturers think about marketing their products, often the key target is the architect. The design profession makes many of the key product choices and understanding how to influence them is a very important part of a manufacturers marketing armoury. When do they make their decisions? What factors influence them? How can you make sure your products are in the mix? There are other influences on product selection too – the QS for instance. What role does the cost consultant play? And what about regulation – what changes in building regs are planned, and how will they change the specification process in the future? Attending this seminar will help you understand the architect’s mindset, and their mechanisms for product selection. It will help you make sure your products are at least considered, and when considered, have the best chance of selection. Provisional Programme 2.00 Introduction from the Chair 2.05 The design process: John Gelder - NBS It’s important to grasp the key phases of the design process, when the designers and other professionals are making their product choices, and what information they need when doing it. What other professionals influence the choices made, and how can you influence them? 2.25 The small project: Sarah Hamilton - Barbara Weiss Architects Most projects are “small”, less than a million in construction cost. So most product goes into small projects. The architect’s role in these is pivotal, often as a combined designer-project manager-cost controller. When and how do they make the key decisions? And how can you be sure to be considered? 2.45 The large project: Stuart Barlow, Head of Technical and Sustainability - 3DReid 3.05 Coffee 3.20 The PFI project 3.50 The role of the QS: Bob Gelder - Jackson Rowe The cost-consultant or contractor’s estimator will play a key role in regulating specification. Often they control whether the product you have worked hard to get specified actually gets bought and deployed. How can you influence them either to preserve your specification, or substitute you in? 4.10 The Regulatory Outlook: Geoff Wilkinson - Wilkinson Construction Consultants 4.30 Q&A Panel session 4.50 Chair’s closing remarks |
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